Years ago as I started to build some notoriety in my field and opportunities where starting to find me much more often then I would have ever expected, I made a vow only work with companies I believe in or at least respect. When the opportunity to partner with Bushmills Irish Whiskey presented itself, I didn’t hesitate, I called my buddy Tattoo Tommy in Dublin who is an Irishman I respect, to confirm what I already knew: teaming up with Ireland’s oldest whiskey company for the month is an honor. I am curating online content this month for them focused on their  Bushmills "Black bush" product. Head over to their website,  Instagram, and Facebook pages to find my footage and stories. I profiled a couple of my favorite Hardworking craftsmen for the brand… Rusty and Aly  I was to mix work with pleasure with this project, what a dream.
December 24, 2022 — Luke Wessman