Activation History

Long before "brand activation" was an industry buzzword, Luke Wessman was already doing it. For over a decade, he's brought live tattooing into brand experiences for 24+ major partners — spanning beverage, fashion, automotive, entertainment, and cultural institutions. Different spaces, same purpose: bringing real tattoo culture into places it's never been before.

Current Partners

Monster Energy
Harley-Davidson

Beverage & Food
Coca-Cola, Oreo, Mr Pibb, Sailor Jerry Rum, Mi Campo Tequila 

Fashion & Lifestyle
Hermès, Urban Decay, Violent Gentlemen, Hurley

Automotive & Tools
Harley-Davidson, Bosch Tools, Bike Shed

Entertainment & Media
Netflix, Tumblr, Spotify, ComplexCon, The Bikeriders (Movie)

Cultural Institutions
Natural History Museum, Israel Museum

Additional Partners
Kiehl's, People's OC, Ignite, W Hotels, The M Jewelers, Healing Ink (Apollo Theater)

 

Different spaces. Same purpose. Elevating tattoo culture everywhere.